In farming, we cannot control our environment, but we can control how we adapt to it. To enable us to foster this kind of business culture, we pursue The Firth Way of doing business and farming—An approach/philosophy that enables us to unlock our future as a future-fit farming enterprise.

Many of you may recall the so-called “triple bottom line” coined by Elkington way back in 1994: People, Planet, Profit. Now, some 25 years later, we have built on this by adding two more components: Technology and Partnerships.

Simply stated, The Firth Way encapsulates the way in which we—the Firth Group—strive towards our vision and mission. Our employees easily remember the 5 operational principles of The Firth Way with the easy-to-remember PPTPP acronym: Profit, People, Technology, Planet, Partnerships.